portfolios
Indigitze Designs brings together contemporary graphic design and Coast Salish-inspired visual approaches to create meaningful, distinctive, and versatile design work.
From clean, modern graphics to culturally informed artwork, every project is developed with creativity, intention, and connection at its core.
Whether you're a small business building your brand, an organization developing a large-scale project, or a community partner seeking thoughtful visual communication, Indigitze Designs offers creative solutions tailored to your vision and goals.
Tradition Meets Modern Design
Maddi Krulicki is a mixed Indigenous and settler graphic designer based in Chilliwack, BC, on Stó:lō Territory. As a member of Snuneymuxw First Nation with additional maternal ancestry from Sqwá First Nation, Maddi's work is shaped by her cultural roots and family history in design.
Raised in a family of designers, Maddi learned artistic techniques and cultural knowledge from her mother, Bon Graham, a carrier of Contemporary Coast Salish design, and technical skills from her father, a specialist in apparel graphic design.
Through Indigitze Designs, Maddi combines contemporary design, technical expertise, and cultural research to create thoughtful work across branding, apparel, merchandise, signage, and custom artwork.
Inherited Artistry
COAST SALISH PORTFOLIO introduction
Silverdale Creek Wetlands Audiowalk : The Story of the Stó:telO
Created in collaboration with The City of Mission
The Story of the Stó:telo is a five-chapter audiowalk exploring the history and ecology of the Silverdale Creek Wetlands through a blend of Coast Salish and modern design. The project features five custom wildlife-inspired logos, an interpretive sign, and original Coast Salish-inspired design elements.
Beyond graphic design, this project showcases Indigitze’s audio production capabilities, including the writing, production, recording, and mixing of all five audio tracks, bringing the story of the creek to life through immersive sound and storytelling.
Coast salish LACROSSE Logos
Western Red Cedar — x̱pá:yelhp
Inspired by the sacred connection between traditional lacrosse sticks and the land, the cedar trees pass their energy to the Xwelmexw below, symbolizing the responsibilities of Stó:lō Tómiyeqw.
Bear — spá:th
Drawing from traditional stories of the sky creatures and four-legged animals playing for the Creator, two bears come together to form one larger bear, symbolizing individual players uniting as a team.
Sasquatch — sásq'ets
Rooted in Stó:lō stories and the traditions of Sts’ailes territory, sásq'ets represents a powerful caretaker protecting the land. The design honours the cultural connections between Sasquatch & S’ólh Téméxw.
Eagle — sp'óq'es
Inspired by the eagle’s role as a messenger to the Creator, two facing eagles represent lacrosse as a traditional means of resolving conflict through reciprocity, connection, and mutual respect.
Rooted in the Indigenous history of lacrosse as the Creator’s Game, this collection of custom logos draws on Coast Salish teachings, stories, and connections to the land. Each design carries its own meaning, celebrating the spiritual, cultural, and communal significance of the game while bringing traditional symbolism into contemporary sports branding. Indigitize conducted purposeful research in order to carry forward accurate cultural teachings into every design.
Originally created for a local lacrosse team, the logos were designed for practical application across uniforms and apparel, with customized colours to complement team branding.
Jersey mockups and simplified one colour versions demonstrate the versatility of each design across practice jerseys, T-shirts, hoodies, and other merchandise.
